Day1
The Day1 identity centers on a minimal icon designed to represent a runner in motion, symbolizing momentum and consistency. Clean geometry and restrained lines create a versatile mark that works across both performance and everyday applications. The design reflects the belief that progress comes from showing up, starting fresh, and doing the work from day one.
Problem
Many young professionals struggle to balance work, fitness, and a busy social life. They want to stay active and look good doing it, but most athletic brands either focus solely on performance gear or purely on style. This leaves them juggling multiple pieces of clothing that do not adapt to both training sessions and casual social settings.
Solution
Day1 is designed for people who show up and keep moving. Its versatile apparel seamlessly transitions from early morning runs and gym sessions to coffee catch-ups and weekend outings. Built with performance, comfort, and style in mind, Day1 helps motivated, social, and humble individuals feel confident while they pursue their goals every day.
